Lucy Hale Makes Big Social 50 Chart Gain

ABC’s Pretty Little Liars star Lucy Hale continues to forge ahead in her music career with the release of her new music video for “Lie A Little Better” on June 30. It spurs a 25-12 rise for her on the Social 50 chart. “Lie A Little Better” is the second single from her debut album Road Between.

The Social 50 incorporates the following metrics: weekly additions of fans across Facebook, Twitter, YouTube and Instagram; reactions and conversations across Twitter, YouTube, Instagram and Facebook; and views to an artist’s Wikipedia page, according to music analytics provider Next Big Sound.

The release of the video, which has received more than 475,000 global views to date, sparked a 27 percent rise in weekly fan acquisition as she adds 65,000 fans on Facebook and 16,000 on Twitter. But where Hale really shines is on Instagram, where the countdown-style promotion of the new video helped her garner more than 6.8 million post-likes for the week, a 58 percent increase over the previous week.

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