Lucy Hale Online
July 31, 14

Hollister has its first celebrity deal.

The new apparel collaboration with “Pretty Little Liars” star Lucy Hale will have two installments. Each reflects some element of the Southern California lifestyle, the central vibe that the Hollister brand was built upon.

The first is set for Aug. 8, and is inspired by Hale’s lifestyle — easy-to-layer pieces in colors that take the guesswork out of mixing and matching. The second is set for Aug. 29, and focuses on supersoft separates with relaxed silhouettes inspired by Southern California’s laid-back beach days.

The collection, available for a limited time, will include soft dresses, leggings, skirts and tops. The price points for items in the collection range from $19.95 to $44.95.

Hale, who helped with the design of the collection, said, “I definitely lean more towards a laid-back look, which makes my style a great match for Hollister. I wanted to create carefree outfits that effortlessly transition from a coffee run to going out.”

Michael Scheiner, senior director of marketing and public relations for Abercrombie & Fitch, owner of the Hollister brand, said Hale’s “easygoing personality goes hand in hand with our Hollister lifestyle.”

According to Scheiner, the collaboration is part of the brand’s ongoing strategy to connect with its consumers, as well as provide apparel and content they find relevant. To that end, the brand will provide updates on the Lucy Hale collection at Twitter@HollisterCo. Hale will also take over Hollister’s Twitter feed to host a live question-and-answer session, the date of which has yet to be determined. Hale, who is also a musician, will launch the marketing campaign with a performance at the Hollister House on Sunday in Santa Monica, Calif. She’ll also make a live appearance at a Hollister store at the Westfield Century City Mall in Los Angeles on Aug. 9.

Hollister has been working on its merchandising to be more relevant to teens. In March, it offered an exclusive male footwear line from SeaVees featuring signature Hollister colors, available only at That was a move that is helping it transition its business model from retail to retail and wholesale.

Abercrombie is still in the middle of its search process for candidates to fill the Hollister brand president role.

At the end of the first quarter, Hollister operated 456 stores in the U.S. and 129 stores across Canada, Europe, Asia and Australia.


July 31, 14

I have added captures of episodes 3 to 8 of Pretty Little Liars to our gallery. Sorry for the delay. Production stills will follow tomorrow. I am looking for some help here at Lucy Hale Online so if you are interested, please write me at empress.padme(@)! I prefer someone that knows wordpress, but I’m wiling to work with you if you are truely interested.

Gallery Link:
Pretty Little Liars – 2010 > Season 5 > Screen Captures

July 19, 14

The second wave of Teen Choice Award (TCA) nominations has been announced, and Pretty Little Liarsis leading the TV pack with another five nominations — including noms for both Shay Mitchell (Emily Fields) and Ashley Benson (Hanna Marin) for “Choice Summer TV Star: Female.”

How did co-stars Lucy Hale (Aria Montgomery) and Troian Bellisario (Spencer Hastings) react to the news? Read on to find out!

“Congratulations @AshBenzo and @shaymitch for your #TCA14 nominations. ITS ABOUT TIME! #plldomination,” Troian awesomely tweeted when news of her co-stars’ nominations hit. Lucy quickly followed with a retweet of Troian’s original tweet, along with the addition “Wordddd.”

Aww. We love when these ladies support one another! Troian and Lucy were both nominated in the first round of TCA nominations for “Choice TV Actress: Drama.” When previously asked if it was awkward competing against one another, Troian tweeted: “Don’t like being in competition with goose but it’s great because if either one of us wins #pll wins.”

In the first wave of nominations, Ian Harding and Keegan Allen were also nominated for “Choice TV Actor: Drama.” In addition to Shay and Ash’s noms in the second wave, Janel Parrish (Mona) was nominated for “Choice TV Villain,” Sasha Pieterse (Alison) was nominated for “Choice TV Female Breakout Star,” and Tyler Blackburn (Caleb) was nominated for “Choice Summer TV Star.” Anyone for a PLL sweep?


July 18, 14

I have updated the gallery today with one missing event, Flare magazine scans and several shoots of Lucy that were kindly donated to us by my good friend Renee. I’m currently working on getting Pretty Little Liars back up to date. If you use the photoshoot sessions in edits, please consider crediting! Thank you.

Gallery Links:
Appearances & Events > 2014 > Lucy performs at B93 Birthday Bash, Michigan
Photoshoots > Session 020 – Seventeen Magazine (2010)
Photoshoots > Session 045 – Unknown
Photoshoots > Session 046 – Unknown
Photoshoots > Session 047 – Unknown
Scans > Flare Magazine – 2014

July 18, 14

Next week, on Wednesday, July 23 (8:00-10:00 PM ET live/PT tape-delayed), the competition continues when the Top 16 finalists – Brooklyn Fullmer and Casey Askew; Jacque LeWarne and Zack Everhart; Bridget Whitman and Emilio Dosal; Valerie Rockey and Ricky Ubeda; Carly Blaney and Serge Onik; Emily James and Teddy Coffey; Jessica Richens and Marcquet Hill; and Tanisha Belnap and Rudy Abreu – compete once again for America and the judges, including guest judge Misty Copeland, who returns to the judging desk. Tune in for a special appearance by Lucy Hale (“Pretty Little Liars”), who will perform her new single, “Lie a Little Better,” from her debut album, “Road Between.”

June 27, 14

I have added high quality production stills from this season’s episodes 2 through 5 to our gallery, thanks to Kieran for the episode 5 ones!.

Gallery Links:
Pretty Little Liars – 2010 > Season 5 > Episode Stills > 5.02 Whirly Girlie
Pretty Little Liars – 2010 > Season 5 > Episode Stills > 5.03 Surfing the After Shocks
Pretty Little Liars – 2010 > Season 5 > Episode Stills > 5.04 Thrown from the Ride
Pretty Little Liars – 2010 > Season 5 > Episode Stills > 5.05 Miss Me x 100